“East Midlands Ambulance Service NHS Trust’s first priority is to deliver safe, prompt care to our patients. The Trust is committed to openness and will always tell patients if something has gone wrong during their care. The Trust seeks to encourage a culture, which has at its core, the Ten Key Principles of Being Open. Being Open involves acknowledging; apologising and explaining when things go wrong, conducting thorough investigations and ensuring that lessons learned assist in future incident prevention and providing support for those involved”.