Privacy statement
This privacy statement discloses the privacy practices for this website.
This page explains how East Midlands Ambulance Service NHS Trust uses any information you give to us, and the way we protect your privacy. Protecting the privacy and personal data of the visitors to our site is of the utmost importance to us.
In accordance with the Data Protection Act, we have a legal duty to protect any information we collect from you.
We will only use your information for the purpose as described and we do not pass on your details to any other government department or third party unless you have given us permission to do so. You have a right to access your personal data and rectify any inaccuracies. This system will record your email address and other information if volunteered to us by you. This shall be treated as proprietary and confidential. It may be used for internal review and to notify you about updates to this website. Information which you send to us through this website will be treated as follows:
- We will keep it no longer than we reasonably believe is necessary.
- We will use it only for the purpose for which you sent it.
A cookie is a piece of data stored on the user's hard drive while they are visiting a particular website. It contains simple information about the user's identity but no personal information. When the user closes their browser, the cookie is destroyed. We do not use cookies for collecting user information. Log files allow us to record visitors' use of the site to enable us to enhance the future layout of the site. The data we gather in this way does not contain any personal information or information about which other sites you have visited.
If you do not know what cookies are, or how to control or delete them, then we recommend you visit the About Cookies Site for detailed guidance.
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Cookie |
Name |
Purpose |
More information |
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Google Analytics |
_utma _utmb _utmc _utmz |
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
Information on downloading a browser add-on to opt-out of Google Analytics |
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concrete5 |
CONCRETE5 |
This cookie is used by the website's CMS (Content Management System) to track if the user is a public guest or is logged in to an account on the website. This cookie is not used for any other purpose. |
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Cookie notice |
cookieconsent_status |
Keep track of whether or not you have clicked "Got it!" on the notice about cookies on this website, so that it doesn't keep appearing when you load a page. |
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Google Translate |
googtrans |
Keep track of which language has been selected from the Google Translate tool. |
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Colour contrast |
contrast-mode |
Keep track of which colour contrast mode has been selected from the Accessibility Tools. |
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Text size |
saveFontSize |
Keep track of the text size that has been set from the Accessibility Tools. |
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Accessibility bar |
accessibility-controls |
Keep track of whether the accessibility bar is opened or closed. |
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The following third party applications may also set Cookies:
Google Analytics
These cookies are used to collect information about how visitors use our site.
We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Read Google's overview of privacy and safeguarding data
YouTube
We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode.
This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.
Read more at YouTube’s embedding videos information page
If you provide feedback on our web site we will only use it to develop and improve the site. We will keep the actual feedback for six months after which it will be deleted but analysis of feedback may be kept.
If we decide to change our privacy policy, we will post those changes on this page so that our users are always aware of what information we collect and how we use it.