Our Vision

"Responding to patient needs in the right way, developing our organisation to become outstanding for patients and staff, and collaborating to improve wider healthcare."

The Big 3: Respond | Develop | Collaborate

  • Respond: We will respond to patient needs in the most appropriate way
  • Develop: We will develop our organisation to become outstanding for patients and staff
  • Collaborate: We will collaborate with partners and other organisations to reduce healthcare demand and improve wider healthcare.

Our Strategy

The EMAS five-year strategy and sub-strategies support our vision to enable people in our communities to access care in the right place, at the right time, from the right service.

Our Ambitions

We have five strategic ambitions:

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We will deliver outstanding patient care by developing new, innovative clinical practices and by working in collaboration with our partners and the public.


We will be an attractive employer of choice, developing and retaining highly skilled, engaged and diverse people reflective of our local communities.


We will deliver improved
outcomes for our patients
through the most appropriate
equipment, technology, vehicles and facilities.


We will deliver safe, effective, compassionate care for patients, embedding a culture of compassion, continuous improvement and productivity.


We will work in partnership to reduce health inequalities and improve the health of our population, and ensure sustainability.

Our Values

EMAS HQ 069 by Electric Egg 5ds_4391 small1500.jpgOur values underpin everything we do, including the way we deliver services and how we all work with others. By living these values and supporting others to do the same, we will help to make sure that EMAS is an organisation we can all be proud of. 

Together with our staff and volunteers, we refreshed our values as part of the development of our five-year strategy. 

The EMAS Values are:

  • Respect: Respect for our patients and each other.
  • Integrity: Acting with integrity by doing the right thing for the right reasons.
  • Contribution: Respecting and valuing everyone's contribution and encouraging innovation.
  • Teamwork: Working together, supporting each other, and collaborating with other organisations. 
  • Compassion: Ensure that compassion is central to both the care we provide and how we treat one another.