Privacy Policy

Privacy policy

Privacy statement

This privacy statement discloses the privacy practices for this website.

This page explains how East Midlands Ambulance Service NHS Trust uses any information you give to us, and the way we protect your privacy. Protecting the privacy and personal data of the visitors to our site is of the utmost importance to us.

Information collection and use

In accordance with the Data Protection Act, we have a legal duty to protect any information we collect from you. We will only use your information for the purpose as described and we do not pass on your details to any other government department or third party unless you have given us permission to do so. You have a right to access your personal data and rectify any inaccuracies. This system will record your email address and other information if volunteered to us by you. This shall be treated as proprietary and confidential. It may be used for internal review and to notify you about updates to this website. Information which you send to us through this website will be treated as follows:

  1. We will keep it no longer than we reasonably believe is necessary.   
  3. We will use it only for the purpose for which you sent it   

Cookie information

A cookie is a piece of data stored on the user's hard drive while they are visiting a particular website. It contains simple information about the user's identity but no personal information. When the user closes their browser, the cookie is destroyed. We do not use cookies for collecting user information. Log files allow us to record visitors' use of the site to enable us to enhance the future layout of the site. The data we gather in this way does not contain any personal information or information about which other sites you have visited. 

If you do not know what cookies are, or how to control or delete them, then we recommend you visit the About Cookies Site for detailed guidance.

Cookies used on the site

FeatureCookie namePurposeWhat will happen if you disable Cookies on this site?Does the Cookie Persist?Is the Cookie Essential?
SessionASP.NET_SessionIdAs visitors browse and interact with the web site, activity such as completing a form is recorded on the web server and this token allows us to refer to the user session data on the server between pages. More information: loss of function but there will be a very minor delay before each page load as authentication would be triggered for every page visited whereas the cookie instantly confirms visitors as anonymous.NoYes
Tabbed ContainerActiveTabStores the ID of the Active Tab as selected by the userHeld tab states will be lost between visits to the pageNoNo

The following third party applications may also set Cookies:

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Read Google's overview of privacy and safeguarding data    


We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.
Read more at YouTube’s embedding videos information page.


If you provide feedback on our web site we will only use it to develop and improve the site. We will keep the actual feedback for six months after which it will be deleted but analysis of feedback may be kept.

Notification of changes

If we decide to change our privacy policy, we will post those changes on this page so our users are always aware of what information we collect and how we use it.