Date published: 9 January 2024

We are pleased to announce Keeley Sheldon as our new Director of Quality Improvement and Patient Safety at East Midlands Ambulance Service (EMAS).

Keeley was formerly at Nottinghamshire Healthcare NHS Foundation Trust in the role of Deputy Director for Community Health Services and started her career in the NHS 24-years ago, when she joined an acute hospital trust as an adult general nurse.

Following this, Keeley moved into community nursing. She achieved her community specialist practitioner in district nursing qualification, allowing her to work in the community and within individual’s homes - a privilege that Keeley values and remains proud of to this day.

"Working within community urgent care reinforced the importance of making a difference for people when they are in need. A caring, compassionate approach is vitally important to me – I live by the dictum that ‘what is important to you, is important to me’. When people are at their most vulnerable, our kindness, skills and contributions touch their lives and can give a positive experience.

"I have dedicated my career to being a compassionate leader, seeking to provide quality services at the right time, and in the right place, for the people who need us, whilst also caring and being compassionate towards those who work to deliver services on behalf of the NHS. 

As part of her new role, Keeley will play an important part in the trust’s response to patients and staff safety ensuring that EMAS meets national and regional guidelines.

The role is far reaching encompassing Safeguarding, Infection Prevention Control, Frequent Callers along with the Coronial services, Patient Advice and Liaison Service complaints and Quality Assurance to mention just a few of the key responsibilities.

Richard Henderson, Chief Executive at EMAS said:

“We are really pleased to welcome Keeley to EMAS and the wealth of knowledge, values, skills and insight she will bring to her new role.

“It’s clear that equitable, compassionate care is important to Keeley and her input will be integral in delivering the new EMAS strategy.”

Keeley joined EMAS on 8 January and is looking forward to her new role.

“’I’m delighted to be joining EMAS, and it’s been good to start meeting with the Quality Directorate senior management team; I very much look forward to meeting more colleagues throughout January."