On Wednesday 30 November national and regional BBC teams focused their attention on the UK Ambulance Services through news bulletins, radio broadcasts and online content.
Their aim was to inform and educate BBC audiences, to generate grown up debate about the issues facing the services in England, Scotland, Wales and Ireland and showcase some of the innovations introduced by services and partner organisations to help cope with demand.
EMAS took part in pre-record filming including a double crewed ambulance observation shift in Leicester, a fast response paramedic observation shift in Lincolnshire, interviews with a Derbyshire paramedic who has given a 360 degree tour in one of our ambulances, and with our Clinical Assessment Team Manager and Chief Executive. The BBC also spent time with our Braunstone Blues colleagues - one of the innovative schemes involving EMAS, and Leicestershire Fire and Police Services to help better manage 999 demand and keep Braunstone residents 'healthy, safe, secure'.
Our open and proactive approach helped us demonstrate the current pressures we face with the aim of improving understanding, managing expectations and encouraging the public to use 999 and the NHS wisely.